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Gamification & Behavioral Design: The Octalysis Framework, Learn the 8 Core Drives that motivate us all (beyond Points, Badges, and Leaderboards)
Created by Yu-kai Chou
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What Will I Learn?
- Understand how the brain works
- How to trigger motivations
- Be able to apply behavioral design to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships, and more.
- be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation (makes people feel urgent and obsessed, but leads to burn-out)
- There are no real requirements before starting this course.
- Great plus if the student is already familiar with the Octalysis Framework, and/or have read the book Actionable Gamification, but those are not required to get a great experience from the course.