Writing With Flair: The Art Of Writing Beautifully

Writing With Flair: The Art Of Writing Beautifully

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Writing With Flair: The Art Of Writing Beautifully

Writing With Flair: The Art Of Writing Beautifully, An Ex-Wall Street Journal Editor Shares The Writing Secrets of Top Journalists

Created by Shani Raja

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What Will I Learn?
  • You will dramatically improve the quality of your writing in as little as days or weeks
  • Your writing will stand out from peers, colleagues and competitors
  • Your blogs will look more slick and professional
  • A notepad and pen, or computer, for writing exercises

The new edition of the world's most popular online writing course

Learn to write as beautifully as editors on newspapers like The Economist and The Wall Street Journal

Taught by an ex-Wall Street Journal editor and contributor to The Economist, Financial Times and Bloomberg News

Shani Raja has taught high-profile reporters and editors, and his Udemy courses (200,000+ students) have been featured in Time and Business Insider

"Phenomenal course..." — DAN BALLMER, UDEMY STUDENT



How would you like to write as magnificently as reporters and editors on newspapers like The Wall Street Journal and The Economist? 

What if you knew the "tricks of the trade" that make the writing of such journalists so dazzling?

What could knowing their secrets do for your essays, business writing, books and blog posts?

Welcome to the newly expanded edition of Udemy's bestselling writing program, Writing With Flair, where you'll discover an enhanced powerful formula that will change forever the way you write.

This bigger and badder program includes just about everything that's in Writing With Flair. But it also contains HOURS AND HOURS of fresh content, including loads of flashy new writing tactics, exercises and resources.

Indeed, this enhanced version of Shani Raja's flagship course goes way beyond the first edition, which merely showed you how to become an exceptional writer by applying the three vital ingredients of simplicity, clarity and elegance.

Adding a crucial fourth ingredient, evocativeness, into the mix, plus a whole section on the elite writer's mindset, Writing With Flair: The Art Of Writing Beautifully teaches you how to become an artistic writer — in other words, it shows you how to infuse beauty into the soul, structure and spirit of your writing.

"Taught me in a few hours writing principles that would have taken me years to learn on my own..." — SEBASTIAN, UDEMY STUDENT 

"I’ve taken many, many writing courses which often rehash the same widely-known techniques, but this course has new and valuable information..." — DIMITRA CLARK, UDEMY STUDENT

"I've read many books on writing, but this teacher cuts through everything to the heart of excellent writing. It's the best course of its type that I've seen..." — MICHELLE BULLAS, UDEMY STUDENT

As you know, good writing isn't just another nice-to-have skill. It's one of the most important you need for conveying a professional image at work, landing a high-profile job, or getting noticed online.

But while plenty of people can write, few are able to do so with style and flair of top journalists, who know heaps of tricks and tactics to make their writing rise above the ordinary.

After taking this course, you'll be equipped, as they are, to write just about anything — a simple cover letter, an office email, an essay, a book, or a blog post — in the spirit of an artist.

Imagine having the capability to leave readers spellbound by your writing, the same as someone might feel after reading a gripping feature article in a top newspaper such as The Economist. How could having such a superpower improve your career, or your life?

Shani will teach you exactly how to craft impossibly beautiful writing by revealing the mindset of elite writers in depth — the problems they worry about, the strange habits they cultivate, the values they hold close, plus all the other crazy stuff they focus on while sculpting their copy.

Once your mindset has been prepped, you'll go on to discover the four key ingredients of exceptional writing, simplicity, clarity, elegance and evocativeness; the only qualities you need in order to create beautiful and captivating prose.

Shani has used this framework to train journalists in top news organisations, including Dow Jones and The Wall Street Journal, and to boost the writing skills of more than 200,000 of his own online students.

Here, he makes those four eternal principles of exceptional writing available in all their glory, helping you to magically empower your blogs, essays, books, business writing, or any other type of nonfiction prose you care to indulge in.

"Learned more from Shani about the art of writing than I ever did at school... I have the attention span of a fly but I was hooked right until the end..." — NIC JONES, UDEMY STUDENT

"A true behind-the-scenes look at how exceptional writing is crafted, edited and polished..." — SCOTT RALSTON, UDEMY STUDENT

"Improved my technique exponentially..." — NESTOR ARMSTRONG, UDEMY STUDENT

"Unravels the problems many of us face when writing…" — STEPHEN, UDEMY STUDENT 

"Saw a noticeable difference in the length of time visitors stayed on my blog..." — PREM KUMAR, UDEMY STUDENT

"Carries the weight and authority of experience..." — SEAN COOK, UDEMY STUDENT 

"Simple, clear, elegant and evocative..." — CLIFTON ZHUO, UDEMY STUDENT

"His experience as a writer as well as a teacher shines through..."  — NAINA MERETE HOLSVE, UDEMY STUDENT

"Writing is no longer uncertain, confusing and ambiguous for me..."  — RUDYARD VON, UDEMY STUDENT

"Can see why this instructor's course is a bestseller..." — ANNEGRET HERGERT, UDEMY STUDENT

"Tremendous value…" — ELLIOT FINK, UDEMY STUDENT


Discover the "secret sauce" of exceptional writing

The original Writing With Flair quickly rose to become one of Udemy's most popular courses, and now has more than 65,000 students and many thousands of 5-star reviews.

In this new, "Director's Cut" version of the course, you'll discover, in a better produced format, the expanded "secret sauce" of exceptional writing that the former Wall Street Journal editor has successfully taught to countless aspiring elite writers. Basically, you'll see how to optimise each of the four ingredients so that you too can effortlessly transform humdrum writing into something extraordinary every time. 

You'll learn many advanced writing techniques, like how to:

Connect deeply with your audience

Write in plain, punchy language

Steer clear of weak and redundant words

Avoid pointless complexity

Stop yourself rambling

Avoid repeating yourself 

Eliminate needless distractions

Recognise "fuzzy" or incomplete ideas

Prevent readers' minds going blank

Chop away sentence clutter

Avoid soul-killing jargon and clich├ęs

Recognise filler and hedging words

Make crisp distinctions between contrasting ideas

Avoid mixing up time elements

Use words like "it," "they," "this" and "that" more strategically

Maintain consistency throughout a piece of writing

Present your written work ultra-professionally

Avoid inelegant "word echoes"

Keep sentences neat and parallel

Create a beautiful, flowing narrative

Eradicate ambiguity

Place "modifying" words carefully

Avoid "curly" writing

Create rhythm

Compose elegant transitions

Create pretty paragraphs

Integrate stray points into a narrative

Add variety and freshness to sentences

Recognise the passive voice

Create vivid imagery in your writing

Give voice and character to your prose

So, join the hundreds of thousands of Udemy students who've invested in discovering these powerful writing secrets from an accomplished editor who has taught dozens of high-profile journalists how to write better.

"There are twenty courses in my Udemy folder, of which seventeen are in some genre of writing. Eight of those courses are Shani’s, and I've learned more from those than from all the others combined..."  -— SCOTT RALSTON, UDEMY STUDENT 

"If Shani Raja was a baseball player, he hit the ball out of the park. The curriculum, into which he obviously poured years of successful writing and editing know-how, is comprehensive, engaging and experiential..." — JEAN, UDEMY STUDENT

"Shani stands among one of my favourite instructors on Udemy. Super course. Had so much to learn in every lecture..."  — VISHRUTA BIYANI, UDEMY STUDENT

Knowing these elite writing skills will help:

Make your business correspondence shine

Make sales prospects instantly "get" your product

Make your marketing copy resonate

Attract more loyal readers to your blogs and books

Get more clicks (and conversions) on your website

Get your resume to the top of the must-see interview pile

Make your essays the slickest in your class 

Slick writing can change your life

To make a mark in any field, you need to be able to do what most people can't: write with punchiness, precision, poise and style. 

On the flip side, lacklustre writing can hold back your career, dent your company's image, and prevent your books or blogs from getting traction.

Brilliant writing also marks you out as a smart thinker with the ability to succeed as an employee, business owner or a thought leader in your field.

A well composed cover letter, for instance, can say everything about the type of person you are and your potential,

Strong business writing, in everything from reports to emails, can bolster your reputation at work and help you impress clients.   

Beautifully written blogs have a better chance of rising above the noise on the internet.

How might your prospects improve, then, if everything you wrote had the beauty of prose you might find in, say, The Economist?

Very few people are able to write with the finesse of top journalists, who are trained to weed out fluff from their writing and to make it sharp and stimulating every time.

This is a unique chance to discover how they do their magic and to make your writing sizzle by incorporating their tactics.

Exclusive content in this course...

Learn all about evocativeness, a fourth ingredient that adds heaps of flavour to your writing

Get many fresh tactics for boosting the original three ingredients, simplicity, clarity and elegance

Learn how to masterfully balance the four ingredients to create enchanting "beauty" in your writing

Gain more insight into the core values and mindset of an outstanding writer

Receive more examples and exercises to lock in your learning

Enjoy enhanced video/audio quality and more resources and handouts

Getting to know evocativeness in all its depth and complexity will help lift your prose to a place that will astound and mystify your audience.

It's the special ingredient that makes already simple, clear and elegant writing also highly stimulating.

You'll discover in this newly minted section how to add flavour to your prose by incorporating powerful evocativeness concepts such as variety, imagery, character, drama and tone. The result will be a more refined style of writing that will leave your audiences awestruck.

But the best part is that after completing this course, you won't just know the chief ingredients that go into making writing outstanding. You'll know how to apply the "secret sauce" with the flamboyance of a master chef.

This vastly expanded edition also gives you a bunch of extra tactics for boosting simplicity, clarity and elegance.. 

And it more fully explains the nuances surrounding each of the ingredients, so students can apply the "secret sauce" more confidently.

Rediscover a love of writing

If you've hated writing, or found it difficult, there's a good chance you'll leave this course with a new appreciation for what might have seemed before like a mysterious process.

Better than that, you'll discover a newfound joy for sculpting your prose to an immaculate standard.

You'll emerge from the program as an artist: a thoughtful designer of words, sentences and narratives.

If you apply yourself well, you won't fail to emerge from this course a better writer. 

The best editors on the planet

Writing With Flair and other related courses adopt teaching methods that Shani perfected as a writing coach at The Wall Street Journal. 

A key part of this new course covers the mindset of a standout writer.

The lectures in this section will encourage you to write with integrity, to care deeply for your readers, and to approach your work with a strong awareness of your intent, among other things.

The new course also has many more examples and exercises that will help you to apply each technique given with greater confidence. 

The production values, including sound and visual quality, have also been greatly improved. 

So, don't let pass this once-in-an-age opportunity to get the highest quality training from someone who has written and edited stories for millions of global readers.

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